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Evaluating whether and how to engage with a new market is rarely a linear process. Beyond commercial ambition, organizations must contend with uncertainty across consumer behaviour, competitive dynamics, and regulatory environments. Strategic research plays a critical role in helping decision-makers evaluate these uncertainties and structure informed market entry choices. Rather than offering definitive answers, effective strategic research provides clarity on trade-offs , hi

Expanding across borders introduces a level of complexity that goes well beyond market selection or commercial ambition. Differences in regulation, culture, cost structures, and governance expectations require organizations to make deliberate choices about how they operate, not just where they operate. Operating models sit at the centre of these choices. When designed thoughtfully, they help leadership teams balance control, flexibility, and risk as they enter and scale in cr